Those new to sales and marketing have an outsider’s view on insurance marketing. Here are 10 observations from an intern:
Are you approaching your work with excellence as your primary outcome? If you are what you repeatedly do, as Aristotle famously said, are you practicing the habit of excellence? Excellence provides meaning. It’s built on passion, and it generates even more passion from both you and your clients. Excellence defines. It differentiates.
In life, when you’re credible, the world and its riches are there for the taking. In fact, your only limitation is what your imagination can dream up. Here are five proven ways to improve your credibility, which will make you a much more persuasive person:
If your goals include making money and getting repeat business, having happy customers is a good thing. And it’s the smart, simple things that will make customers happy and keep them coming back for more. It’s that simple, and you’ll have a customer for life.
Nothing works if you don’t. If others are producing the result you want, it’s likely they’re taking tried-and-true actions to produce those results. If you are not producing the results you want right now, it’s likely that you aren’t doing so for one of the following three reasons:
There are hard skills and soft skills. Hard skills are job specific. These are technical skills, the expertise required to do your job. Soft skills are people skills. It’s about relating to others.
Introductions create a stronger opportunity than a referral. Think about how an introduction over a lunch with a current client or colleague can be different than having a name on a piece of paper to call. Introductions have been a huge part of expanding my personal book of business.
You don’t get paid to discover and keep track of the reasons you can’t do something. You don’t get paid for complaining. You create value worth paying for when you figure out how you can do something.
Frustration is normal, but holding on to frustration is no fun. It’s not even helpful: if the situation isn’t great, adding frustration on top of it just makes it worse. How can we calm ourselves and let go of our frustrations, so we’re not so irritated and angry throughout the day?