Professionals and performers rehearse. They prepare themselves to do their very best work when it matters most. In insurance sales and marketing, it’s easy to pretend you’re too busy to train and to role-play your most important conversations, creating a state of stasis as it pertains to your effectiveness. One way to create breakthrough effectiveness is to role-play the different scenarios to improve and develop your strategies and language. Read this column and follow these rules for role plays, and go into client conversations with excellent and effective strategies and language – the strategies and language that ensure you achieve your outcomes:

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